By Tony Atherton
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Extra resources for 30 Minutes to Market Yourself (30 Minutes)
41 41 7 PLACE The third P, place, refers to the distribution channels used to get your product to the customer. Thinking of your career, place can refer to a variety of aspects of where you work; things such as: geographical location: country and county, town or countryside; time and distance taken to travel to work each day; type of organization: commerce, industry, retail, charity, etc; size: small, medium, large, national, multinational; headquarters or branch office; ownership: private, public, stock market quoted.
To Market Yourself You already have a `brand' whether you want one or not because branding exists in other people's views of you. You need to be aware of how people have branded you or `see you' and, if necessary, influence them to rebrand you in a different way. Branding can be a serious career problem after a company merger or a change of job. `Old' staff quickly form impressions of what `new' people are like: they are branded. There is a feeling of `us and them' which lingers for a long time because of the different original cultures.
Look to see what external opportunities there are, such as at conferences, professional meetings (national or local), sales presentations, and so on. Improve your skills with in-company presentations first. Helping on internal training courses is one way of getting some practice. Every time you speak One manager I used to know was very competent at his job but whenever I met him I could guarantee he would give me every negative slant to the latest company change or initiative. Even when saying something positive his body language and tone of voice would be negative.
30 Minutes to Market Yourself (30 Minutes) by Tony Atherton